Valemount is a rural community of approximately 1,000 residents and serves as the commercial center for another 700 people in the Regional District of Fraser-Fort George. Tourism is a growing industry in Robson Valley, where mountain peaks and waterways define the region’s signature beauty. These resources are essential for the economy and the quality of life for residents. Uniquely, the winter tourism industry here is even more robust than the rest of the year. The cooler months welcome exhilarating pursuits: dog sledding in the shadow of the Rockies, cross-country skiing, and snowshoeing through pristine powder. With million-dollar views of the Cariboo Mountains, the valley is a prime destination for snowmobiling in untouched terrains, while frozen ponds and winding channels take ice skating to a whole new level.